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The Winners and Losers of Super Bowl Commercials in 2012
The New York Giants and Eli Manning were the big winners on Sunday night as Mr. Manning once again led his team to a fourth quarter comeback versus the New England Patriots, once again denying Coach Bill Belichek and quarterback Tom Brady from reaching immortal heights in the pantheon of football lore.
At an average cost of $3.5 million per commercial, Super Bowl lore is exactly what some companies were striving for during the airing of their Super Bowl commercials during NBC’s tidy 3 hour 30 minute telecast of Super Bowl XLVI.
So which commercials won advertising gold, and which commercials ultimately fell to the ground unsuccessfully like Mr. Brady’s final desperation heave?
Doritos – 2012 – Man’s Best Friend
The Dog Strikes Back – Volkswagen
Happy Grad – Chevy
Transactions – Acura
Matthew’s Day Off – Honda